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Featured Articles

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    CEO’s Message: 2018 — A Year of Surprises

    Several California regions reported extended days on market and fewer multiple offers. Is it a cooling off or a pause? Our real estate data changes were not as dramatic as SoCal, and yet our market tremors received national attention. We saw headliner dips in closed sales alongside increasing available inventory, the likes of which we’ve […]

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    Chairman’s Message: Build Your California Market Knowledge for Greater Advantage

    How much do you know about other real estate markets beyond your own geographic boundaries? Too often, as professionals, we immerse ourselves in our home market because it’s where we are transacting the majority of our business. We understand the limitations of helping a client purchase or sell a property in another city or state […]

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    Just in Time for a New Year of Business!

    Two MLSListings featured products bring client service to a new level MLS-Touch MLS-Touch, the mobile app that allows you to take the MLS into the field, now features a new refined search called HotSheet.  It’s instant access to all new listings, sold and price reductions for the last five days. And save your searches with […]

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    January Featured Class: How Do I — Utilize the Toolset

    Get an Answer on any Product in the Toolset! Utilize your current toolset by getting assistance with any product! This question and answer workshop encourages agents to drill down to their exact tool issue and get it resolved quickly, on the spot if possible. Listen to other agent issues and learn about new tool strategies […]

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    CEO’s Message: Mergers, Consolidations and Data Access Create a Complicated Tale

    Remember the nursery rhyme about the house that Jack built? It’s what’s called a cumulative tale that links things and people directly and indirectly, showing their connection.   That tossed the dog that worried the cat That killed the rat that ate the malt That lay in the house that Jack built.   As our […]

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    Chairman’s Message: Personal Contact Wins the Day over Email Efficiency

    How often are you able to carve out time to talk with clients and prospects by phone or meet them for lunch or a drink? Probably not very often, which is why client relationship management (CRM) tools are so invaluable for busy real estate professionals. These systems do much more than store your contacts in […]

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