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Featured Articles

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    CEO’s Message: How Was New Year’s Day 2018 Different from New Year’s Day 2017?

    The answer to this question is simple. At the end of 2016, the industry and the marketplace were awash in trends, issues, forces, and disruptions that were being discussed and envisioned in terms of what would be happening in the future. Then, a short 11 months later, the industry is actually experiencing, dealing with, and […]

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    Chairman’s Message: How Important is Marketing in a Hot Market?

    California’s real estate market has been an anomaly in comparison to the rest of the country, defying downward trends in pricing, sales, and other markers. And Silicon Valley is a market unto itself, with bidding frenzies for almost every new property that becomes available. It begins to beg the question of whether there is even […]

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    February Featured Class: Market Intelligence Made Simple

    Market intelligence is defined as the information relevant to a company’s business environment, gathered and analyzed specifically for the purpose of accurate and confident decision-making. Clients look to you to be the market expert. This course will show you how to mine rich MLS data to gather and be able to present insight into market […]

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    Chairman’s Message: Get Smart About the New Laws in 2018

    Each year, the federal government and the state of California put into effect legislation that may impact not only your clients but your business as well. It’s vitally important that every broker, broker associate, and agent becomes familiar with these new laws to protect themselves and their clients. As professionals, we have a fiduciary duty […]

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    CEO’s Message: Back to the New Basics

    The intent of this column is first to provide an update regarding the dramatically changed real estate world in which we are currently operating. Second, it will suggest a productive response mechanism for real estate business persons and professionals who should be considering how to integrate this information into their day to day lives. Author […]

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    Paragon Expands Data Landscape

    IMPORTANT REMINDER: Paragon is the next iteration of CA Edition and has now replaced that outdated tool. Paragon has a lot to offer, especially if you do business in the zip codes of 94002, 94010, 94015, 94044, 94019, 94025, 94030, 94062, 94065, 94066, 94070, and 94402. Traditionally, MLS data has been tightly controlled by different […]

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