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CA Edition Paragon Expands Data Landscape

Traditionally, MLS data has been tightly controlled by different MLS silos. If this sounds counter to the benefit of the real estate industry and the professionals in it, that’s because it is. MLSListings has been fighting for data sharing for years. Thankfully, the data dam is beginning to break. More and more MLSs are entering contractual data share agreements. MLSListings already has several such agreements in place, covering southern California, Bay Area, and East Bay MLSs.

With the launch of CA Edition Paragon October 31, the data landscape is expanding even more. Why should you care? Because now you have access to shared data and aggregated data. This means you’ll be able to see all listings on the market – not just what’s in Matrix.

data-differences

Data Share vs. Data Aggregation vs. Guest User Access

Data sharing is the contractual agreement between MLSs to move brokers’ property information outside of their MLS. The contract spells out exactly what data can be sent and how it may be used. For example, if you get a listing in the East Bay, you can simply enter it into Listing Management and it will show up in the East Bay MLSs, and vice versa. You can easily tell which MLS was the point of origin for a listing by checking out the MLS number. All our listings start with “ML” whereas a “BE” tells you it originated in the East Bay.

Data aggregation is by contract with the providing MLS and is only available in a secondary search tool, such as Paragon. If a listing gets entered into any of the participating MLSs, you will be able to see it in Paragon, and vice versa.

On the Pro portal, you may have noticed a button called “Guest User Access.” This is a way to see listings in an MLS that doesn’t share its data through a contractual feed. It is available only by directly accessing the MLS providing the data. You can go in and search for listings but you may not do anything else like create any reports or save your searches.

Matrix vs. Paragon

You may be wondering if this means Matrix is going away. There are no plans to retire Matrix. Most MLSs who offer two search tools force their subscribers to choose one. At MLSListings, the way you work is entirely your choice. CA Edition Paragon is simply another option available to you.

Keep in mind, Matrix shows you shared property data for 11 counties whereas CA Edition Paragon shows aggregated data for 25 counties, especially around the Peninsula. If you ever do business in the zip codes of 94002, 94010, 94015, 94044, 94019, 94025, 94030, 94062, 94065, 94066, 94070, 94402, it’s in your best interest to learn Paragon.

The Paragon client portal experience (what the consumer sees when they get an update from you) is highly brandable and easy to view and work with. It also allows you to conduct multiple searches at one time. And you’ll notice a wider set of preference settings for report branding, CMA formatting, search templates, display options, client communications, etc.

We know moving to a new system, even a better one, can be difficult. The training team has your back! Please visit the Training Calendar to find a CA Edition Paragon class or webinar. You may also want to check out some Paragon training videos.

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