MLSListings CEO and Leadership Weigh In on Potential Zillow/Trulia Merger

Jim Harrison: MLSListings Inc CEO & President

Jim Harrison: MLSListings Inc CEO & President

As with all big news, we are in the afterglow of the “clutter” of opine and prediction following the announcement of Zillow’s intent to merge with Trulia. Two media giants in the real estate space have become engaged and as Wall Street and potentially the courts have the final say on the marriage, the analysis from leaders in the real estate industry is useful for us all. It’s no secret that when it comes to consumer eye-balls Zillow and Trulia are the leaders. MLSListings is a local leader, building consumer confidence as a real estate authority, and we are much more. Unlike Zillow and Trulia, we carry the standards of practice in all real estate transactions and build and operate the technology used for fair trade. Brokers set our policy and guide our service to the real estate professionals in northern California. The leadership of MLSListings has weighed in on the subject of Zillow and Trulia, and here’s what they have to say:

“Our core value proposition to consumers is not so much finding homes as it is helping our clients understand the implications of and reaching a comfort level with their decisions.”

“We are in an industry of mavericks and entrepreneurs who constantly fight being a cog in the giant wheel. We understand that part of our subscribers. That is our enormous advantage.”

“Zillow is just one good option for lead generation. There are others … So the question an agent will need to ask themselves is, “what are you going to do?”

“This merger will invariably cost agents in the long term more money for their leads.”

“They do not need to ‘take over’ the industry that feeds them; they have a tremendous upside just doing what they do well already … selling services to real estate agents.”

“Brokerages and Associations will have to revisit their dependence on agent/member count and start looking at production, professionalism and public opinion.”

MLSListings is in a unique position to provide our subscribers with the best-in-class options to serve their clients. We are in the heart of Silicon Valley and it’s our job to capitalize on the innovation and provide it back as a service. The merging of Zillow and Trulia is not going to change that. MLSListings will continue to provide its subscribers the tools and information they need to be the best at what they do.


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