rss
0

You Now Have Another Choice in MLS Search

Now that Paragon is live, you have even more choices of which MLS search tool will best meet your needs. Matrix is not going away. Paragon is simply another weapon to choose from in your battle against low inventory and to get property data. It joins the ranks of tools like Realist, Find, and Realtors Property Resource (RPR).

If you recall, Paragon replaced CA Edition at the beginning of the year and may help you find listings for your clients that aren’t in Matrix. “How is that possible?” you may be wondering. The difference is in the data.

The Difference is in the Data

Do you know the difference between data share and data aggregation? Understanding this concept will help you determine which MLS search tool will work best for you.

Data sharing is the contractual agreement between MLSs to move brokers’ property information outside of their MLS. The contract spells out exactly what data can be sent and how it may be used. For example, if you get a listing in the East Bay, you can simply enter it into Listing Management and it will show up in the East Bay MLSs, and vice versa. You can easily tell which MLS was the point of origin for a listing by checking out the MLS number. All our listings start with “ML” whereas a “BE” tells you it originated in the East Bay.

Data aggregation is by contract with the providing MLS and is only available in a secondary search tool, such as Paragon. If a listing gets entered into any of the participating MLSs, you will be able to see it in Paragon, and vice versa.

data_landscape

 

MLS Search Your Way

There are no plans to retire Matrix. Most MLSs provide just one search tool to their subscribers. At MLSListings, the way you work is entirely your choice. Keep in mind, Matrix shows you shared property data for 11 counties whereas Paragon shows aggregated data for 25 counties, especially around the Peninsula. Practically, here is what it means:

data_county1

data_county2

 

As you can see, if you ever do business in the zip codes of 94002, 94010, 94015, 94044, 94019, 94025, 94030, 94062, 94065, 94066, 94070, 94402, it’s in your best interest to learn Paragon.

We know moving to a new system, even a better one, can be difficult. The training team has your back! Please visit the Training Calendar to find a Paragon class or webinar. You may also want to check out some Paragon training videos and MLSListings training videos on YouTube.

Share

Comments are closed.