Broker Beat – September 2011
In This Issue:
- Greater Bay Area Market Report
- Join MLSListings at the C.A.R. Expo
- Preparing for Matrix by November 15
- New Rule Could Make Buying a Home More Expensive
- Riding the Global Wave (Part 2)
- RPR Launches BPO Certification, Broker Center
- Mobile Options for Subscribers
- Nominations Being Accepted for MLSListings 2012 Board of Directors
- MLSListings Selects DocuSign to Deliver eSignature Solutions
- Compliance Reminder: Pending Listings in Past COE Date
- REALTOR® Ratings Expands to All Subscribers
- Can Foreclosures Boost Your Business?
- The Value of Buyer Representation Agreements and How They Can Help You Build Business
- What New Jumbo Mortgage Rules Mean for Expensive Zip Codes
- Ten Tax Tips for Individuals Selling Their Home
- Should You Consider Owner Financing?
- White House Considers Turning Foreclosures Into Rentals
Are You Ready to Be Rated?
The same concept applies to the real estate industry, only with much more significant stakes. In real estate, meeting the consumer’s needs are the single most important factor impacting the agent’s – and the broker’s – bottom line. Savvy professionals are constantly looking at what those needs are, and to the emerging places where those needs are identified, modified, and validated: the consumer review.
Given how increasingly critical consumer reviews have become in terms of an agent’s ability to successfully market to prospective clients, it’s astonishing how few are willing to take an active role in the process. These ratings are already out there, on un-policed social websites including YELP, Rate My Agent and others, and it is of vital importance for agents and brokers alike to begin to take part in the conversation and help manage their online presence.
MLSListings has partnered with the California Association of REALTORS® to deliver REALTOR® Ratings, an easy to manage, trusted and credible program to help agents solicit reviews from customers, market their talents and differentiate themselves from competition, and to help consumers make a well-researched and informed decision on which agent can best satisfy their needs. Additionally, REALTOR® Ratings can provide real estate agents with the chance to learn which areas of their businesses need improvement, paving the way for constructive growth.
REALTOR® Ratings is the industry’s response to consumers’ demand for reliable, trusted ratings. We encourage you to take advantage of this opportunity and utilize REALTOR® Ratings to enhance your business and to improve in your profession. Ready or not, you’re going to be rated.
This program is one of the many ways MLSListings continue to provide our members with the most market-responsive opportunities, emerging technologies and services.Learn how to get started in the REALTOR® Ratings program in the article in this issue of Broker Beat, and check out our stories detailing the important industry news, business updates and the many solutions we continue to develop and deliver as your trusted partner in real estate information services. As always, I encourage your feedback on ways we can improve our service to you.
