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Did You Know… Team Names are Guided by State Regulations?

That’s right. There’s more to a team name than how great it looks on business cards. Team names can be advantageous for branding and marketing purposes; however, brokers must be sure that team names adhere to California Bureau of Real Estate, (CalBRE) regulations. When an agent makes a request to the MLS to establish a […]

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June Featured Class: Mobile — MLS-Touch

“Mobilize” Your Business with MLS-Touch Access listings on the go searching by map, criteria, or MLSListings number! Stay current with listing information and status changes without having to return to the office. This mobile application focuses on your specific geography and provides you with inventory or Hot Sheet data. Be prepared to show your clients […]

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CEO’s Message: PII is the New Business Challenge for Us All

No matter what the business or organization, we are all facing a new level of responsibility in protecting the personally identifiable information, (PII) that we gather, hold, and allow access to in the name of doing business. But first; what is PII? To put it simply, it is all information that can be used on […]

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Chairman’s Message: Handling the Emotionally Attached Seller

One of the most common challenges we run into as real estate professionals are sellers who are so emotionally attached to their homes that they can’t make reasonable decisions in the transaction process. Some of the things we hear most often: I put a lot of money into building this music room, wine cellar (or […]

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May Featured Class: Paragon 201 — Beyond the Basics

Paragon for Power Build upon the skills learned in the Paragon 101 class with a focus on searching with maps, customizing data results to meet your specific needs, and communicating your findings to your client. Learn to customize your portal via the CollabCenter, update saved searches and auto emails, and utilize Hotsheets to see activity […]

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CEO’s Message: Everything New Is New Again in Real Estate

Somewhere in a virtual analogy between online dating and fixer upper, we find the new worlds of real estate transactions. It’s time to pay attention! There are emerging business models to keep an eye on. They represent the extremes of the industry today; ibuyers, isellers, and then, non-commissioned, highly-compensated agents. The real estate world is […]

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Chairman’s Message: Working with the Educated – Or Overeducated – Home Buyer

The Internet has done the world a lot of favors when it comes to making information readily available at our fingertips, but it can be a cautionary tale when it comes to working with buyers who come to the table often knowing as much as you do. Owing to the internet, today’s buyer frequently comes […]

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New Broker Opt-Ins for Listings Syndication

Exposure to your listings can be expanded with new syndication channels. DataTree is a national provider of property data and document images to mortgage and real estate-related businesses. DataTree offers national coverage and a 6 billion-plus document image repository. The company combines Home Owners Association (HOA) and title plant data with innovative research features, such […]

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Fair Housing Act Turns 50 Years Old

In April of 1968, President Lyndon Johnson signed the nation’s Fair Housing Act. This federal legislation protects individuals and families from discrimination in the sale, rental, or financing of housing based upon race, religion, sex or national origin. During the past 50 years, the law has been expanded to include disabilities and lifestyle. As professionals […]

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CEO’s Message: The Evolving MLS Challenge

One of the most important dialogues occurring in today’s real estate industry and market environment is about the status, mission and destination of the Multiple Listing Service (MLS). Real estate industry trade media are regularly writing stories about the MLS, whether it has changed and what changes will come. This movement is also made manifest […]

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