rss

Articles

0

CEO’s Message: Are You Tracking the Storm?

Summer means many things to many folks in our society. For school teachers, it is time off from work and an opportunity to pursue other interests. For those in agriculture, it is a time to monitor crops as they grow to a successful harvest in the fall. For socialites, it is a time to switch […]

Share
0

Chairman’s Message: To Stage or Not to Stage — That is the Question

Staging a home may seem like a standard practice when preparing to list a property for sale. But with the speed in which properties are flying off the market in and around Silicon Valley, is staging worth the time and expense? Consider a recent online survey by a well-known portal, that finds one out of […]

Share
0

July Featured Class: The Science of Open House

The traditional open house is your opportunity to meet face-to-face with prospective buyers. Many agents completely gloss over this important marketing opportunity. Not you though. After completing this course, you will know how to how to create detailed neighborhood reports, market statistics, and branded client-facing materials. In other words, you will learn the science behind […]

Share
0

Chairman’s Message: Waking the Real Estate Strategist in All of Us

Peak season—is there such a thing anymore? In the hot Bay Area and coastal regions, it seems to be peak season every day, with buyers in a continuous frenzy, competing for every property to hit the market, agents competing for clients, and brokers competing to stand out as the brokerage of choice. With so much […]

Share
0

CEO’s Message: Are You Leaning In? (Or Just Sitting There)

Lean in became a business motto a few years ago, taken from the title of the book, “Lean In: Women, Work, and the Will to Lead” written by Sheryl Sandberg, the Chief Operating Officer of Facebook, and Nell Scovell, a writer and Sandberg’s collaborator. In 2015, “lean in” also became the descriptor for an entire […]

Share
0

June Featured Class: Matrix 301 – Next Level Searching and Reporting

Flex your Matrix muscles by learning advanced search and report techniques. Take your Matrix proficiency to a whole new level by learning the features, benefits, and limitations of each search tool. This is a 90-minute seminar or webinar. Did you know that as an MLSListings subscriber you are able to attend any MLSListings class at […]

Share
0

CEO’s Message: Ready for New ADUs with Listing Management Field Changes

California’s real estate community has wrestled with both the lack of inventory available to show clients and how to list a property for sellers in a way that accurately represents the features and actual square footage of a home. A new state law may prove to be a market-changing solution for the industry. California now […]

Share
0

Chairman’s Message: New Market Challenges Will Require New Brokerage Leadership Configurations

Over the past few decades, the concept of real estate “team” has gone through a number of conceptual and operational iterations. In the traditional sector, the term was often used by real estate entities to put a positive and familial spin on their human resources. The fact of the matter is that in the vast […]

Share
0

We’ve Remodeled! Listing Management Fields Improvements Are Here

In response to feedback from the MLSListings Subscriber Community and in an effort to continue providing the cleanest data possible, MLSListings has been taking an eagle eye to the Listing Management (LM) listing entry form. For the past year, we’ve been working with the Super User and Review Groups (SURG) from every Association to deliver […]

Share
0

May Featured Class: The Art of CMA

MLSListings offers our Subscriber Community a variety of comparative market analysis (CMA) products. Some are easy and quick. Others are more complex but extremely information-rich. This course dives into each of our main CMA product offerings, highlighting the features and benefits of each one. You will learn the fundamentals of creating searches within a variety […]

Share