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CEO’s Message: The Evolving MLS Challenge

One of the most important dialogues occurring in today’s real estate industry and market environment is about the status, mission and destination of the Multiple Listing Service (MLS). Real estate industry trade media are regularly writing stories about the MLS, whether it has changed and what changes will come. This movement is also made manifest […]

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Chairman’s Message: Real Estate Teams — Risk Can Equal Reward

With the growing popularity of real estate teams, there is also greater potential for missteps that can have serious consequences. After all, a team leader is ultimately responsible for the members of his or her team and if someone violates a law, you will likely be held accountable for their actions. Team leaders can also […]

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Connecting California: MLSListings Inc.

Connecting California is our version of, “keep your eyes on the prize.” This is the theme or mantra by which we have housed our decades of passionate advocacy for data access, removing traditional political barriers or borders for real estate professionals, regardless of their home MLS. We pursue data access and front end of choice […]

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Wading Through Tax Day: Don’t Go It Alone!

As a real estate professional, you are most likely paid via commissions on sales, so your system of record-keeping and documentation of expenses needs to be highly organized and accurate. However, even the best of records will only work for you if you know the current changes in tax law on any given year. To […]

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April Featured Class: Listing Management

Attend this class and you will learn the structure of the MLSListings listing management input wizard, along with tools and techniques for enhancing your listing market exposure, keeping the data current and staying compliant with the MLSListings rules and regulations. Did you know that as an MLSListings subscriber you are able to attend any MLSListings […]

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March Featured Class: The Science of an Open House

The conventional Open House is your opportunity to meet face-to-face with prospective buyers. Many agents completely gloss over this important marketing opportunity. In this course, you will learn how to create detailed neighborhood reports, market statistics, and branded client-facing materials. In other words, you will learn the science behind conducting a rich, multi-dimensional, and informative […]

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CEO’s Message: How Was New Year’s Day 2018 Different from New Year’s Day 2017?

The answer to this question is simple. At the end of 2016, the industry and the marketplace were awash in trends, issues, forces, and disruptions that were being discussed and envisioned in terms of what would be happening in the future. Then, a short 11 months later, the industry is actually experiencing, dealing with, and […]

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Chairman’s Message: How Important is Marketing in a Hot Market?

California’s real estate market has been an anomaly in comparison to the rest of the country, defying downward trends in pricing, sales, and other markers. And Silicon Valley is a market unto itself, with bidding frenzies for almost every new property that becomes available. It begins to beg the question of whether there is even […]

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You Now Have Another Choice in MLS Search

Now that Paragon is live, you have even more choices of which MLS search tool will best meet your needs. Matrix is not going away. Paragon is simply another weapon to choose from in your battle against low inventory and to get property data. It joins the ranks of tools like Realist, Find, and Realtors Property Resource […]

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February Featured Class: Market Intelligence Made Simple

Market intelligence is defined as the information relevant to a company’s business environment, gathered and analyzed specifically for the purpose of accurate and confident decision-making. Clients look to you to be the market expert. This course will show you how to mine rich MLS data to gather and be able to present insight into market […]

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