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CEO’s Message: How Was New Year’s Day 2018 Different from New Year’s Day 2017?

The answer to this question is simple. At the end of 2016, the industry and the marketplace were awash in trends, issues, forces, and disruptions that were being discussed and envisioned in terms of what would be happening in the future. Then, a short 11 months later, the industry is actually experiencing, dealing with, and […]

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Chairman’s Message: How Important is Marketing in a Hot Market?

California’s real estate market has been an anomaly in comparison to the rest of the country, defying downward trends in pricing, sales, and other markers. And Silicon Valley is a market unto itself, with bidding frenzies for almost every new property that becomes available. It begins to beg the question of whether there is even […]

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You Now Have Another Choice in MLS Search

Now that Paragon is live, you have even more choices of which MLS search tool will best meet your needs. Matrix is not going away. Paragon is simply another weapon to choose from in your battle against low inventory and to get property data. It joins the ranks of tools like Realist, Find, and Realtors Property Resource […]

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February Featured Class: Market Intelligence Made Simple

Market intelligence is defined as the information relevant to a company’s business environment, gathered and analyzed specifically for the purpose of accurate and confident decision-making. Clients look to you to be the market expert. This course will show you how to mine rich MLS data to gather and be able to present insight into market […]

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Chairman’s Message: Get Smart About the New Laws in 2018

Each year, the federal government and the state of California put into effect legislation that may impact not only your clients but your business as well. It’s vitally important that every broker, broker associate, and agent becomes familiar with these new laws to protect themselves and their clients. As professionals, we have a fiduciary duty […]

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CEO’s Message: Back to the New Basics

The intent of this column is first to provide an update regarding the dramatically changed real estate world in which we are currently operating. Second, it will suggest a productive response mechanism for real estate business persons and professionals who should be considering how to integrate this information into their day to day lives. Author […]

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MLS Touch New Year’s Update — Coming Soon in January

Agent Statistics This was one of the most requested features from our subscribers. It provides a listing agent’s Active, Sold and Expired listings. You will have access to their lowest and highest priced listings sold, as well as view property types to see the types of properties they sell most often. The Active listings list […]

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January Featured Class: Paragon 101 — The Essentials

This course will teach you how to search, report, print, and email listings in the MLSListings Paragon system. This course is highly recommended for agents that were previously using MLSListings CA Edition. This new tool allows access to data from 25 counties throughout California, versus the 11 counties currently available through Matrix. This course focuses […]

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New Matrix 7.0 Header/Footer Tips

TIPS: TIP 1: ADD/MODIFY YOUR HEADER AND FOOTER TIP 2: PRINT YOUR FOOTER TIP 3: MODIFY THE INFORMATION IN THE BRANDING SECTION 1: ADD/MODIFY YOUR HEADER AND FOOTER   Within Matrix, you can add a custom header and footer to your account. The header and footer are displayed on your contacts portal and are available when […]

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Understanding MLS Status Differences

If you’re having trouble remembering when to use one MLSListings status over another, here is an at-a-glance cheat sheet to help.                   Status When to Use Important Note ACTIVE (A) Property is available for purchase Property does not have an accepted offer Property is available to show […]

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