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Chairman’s Message: Get Smart About the New Laws in 2018

Each year, the federal government and the state of California put into effect legislation that may impact not only your clients but your business as well. It’s vitally important that every broker, broker associate, and agent becomes familiar with these new laws to protect themselves and their clients. As professionals, we have a fiduciary duty […]

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CEO’s Message: Back to the New Basics

The intent of this column is first to provide an update regarding the dramatically changed real estate world in which we are currently operating. Second, it will suggest a productive response mechanism for real estate business persons and professionals who should be considering how to integrate this information into their day to day lives. Author […]

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MLS Touch New Year’s Update — Coming Soon in January

Agent Statistics This was one of the most requested features from our subscribers. It provides a listing agent’s Active, Sold and Expired listings. You will have access to their lowest and highest priced listings sold, as well as view property types to see the types of properties they sell most often. The Active listings list […]

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January Featured Class: Paragon 101 — The Essentials

This course will teach you how to search, report, print, and email listings in the MLSListings Paragon system. This course is highly recommended for agents that were previously using MLSListings CA Edition. This new tool allows access to data from 25 counties throughout California, versus the 11 counties currently available through Matrix. This course focuses […]

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New Matrix 7.0 Header/Footer Tips

TIPS: TIP 1: ADD/MODIFY YOUR HEADER AND FOOTER TIP 2: PRINT YOUR FOOTER TIP 3: MODIFY THE INFORMATION IN THE BRANDING SECTION 1: ADD/MODIFY YOUR HEADER AND FOOTER   Within Matrix, you can add a custom header and footer to your account. The header and footer are displayed on your contacts portal and are available when […]

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Understanding MLS Status Differences

If you’re having trouble remembering when to use one MLSListings status over another, here is an at-a-glance cheat sheet to help.                   Status When to Use Important Note ACTIVE (A) Property is available for purchase Property does not have an accepted offer Property is available to show […]

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CEO’s Message: Understanding the Role of Ultimate Trust in the Blockchain Era

One of the things I most like about both my position as CEO and the entire MLSListings experience is the opportunities it presents for continuous learning. A central theme in my personal life is the belief in most pursuits one is what knows. An equally important part of my professional philosophy is that a critical MLS […]

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Chairman’s Message: Pricing Strategy Draws Debate

Recently, a home sale in the Bay Area received lots of attention because of the significant over-asking price of the sale. It’s possible the home was underpriced to generate interest and, no doubt, to secure a notable sale price for the agent’s client. If that was the case, was this a smart move or a […]

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November Featured Class: CA Edition Paragon — The Essentials

Traditionally, MLS data has been tightly controlled by different MLS silos. Thankfully, the data dam is beginning to break. More and more MLSs are entering contractual data share agreements. MLSListings already has several such agreements in place, covering southern California, Bay Area, and East Bay MLSs. With the launch of CA Edition Paragon October 31, […]

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CA Edition Paragon Expands Data Landscape

IMPORTANT REMINDER: The new CA Edition Paragon is the next iteration of CA Edition and will be permanently replacing that outdated tool. We encourage you to take the remainder of the transition period to get completely comfortable with CA Edition Paragon. CA Edition Paragon has a lot to offer, especially if you do business in […]

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