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CEO’s Message: Do New Communities Require a Newer Version MLS?

Master planned communities were the stuff aspirations were built around, with their stylized housing, golf courses, bike paths and jogging trails. They once marked the end stage of single city life and a move to the ‘burbs for good schools and yards. As predicted, these communities have changed. In Urban Land magazine nearly ten years […]

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Chairman’s Message: Tips for Working with the Absent Seller

Summer means travel and often a more “checked out” lifestyle for most people, which can prove problematic for the agent or broker trying to work with a seller – particularly in high season where buyers are frantically trying to get into a home before fall. From negotiating to closings, the absent seller can make life […]

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July Featured Class: Custom Displays and Exports

Matrix can be customized to meet your viewing and exporting requirements to assist you with listing organization and deep data analysis. This course will discuss how to build your own data viewing formats and how to share that data into other digital tools. Did you know that as an MLSListings subscriber you are able to […]

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Did You Know… Team Names are Guided by State Regulations?

That’s right. There’s more to a team name than how great it looks on business cards. Team names can be advantageous for branding and marketing purposes; however, brokers must be sure that team names adhere to California Bureau of Real Estate, (CalBRE) regulations. When an agent makes a request to the MLS to establish a […]

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June Featured Class: Mobile — MLS-Touch

“Mobilize” Your Business with MLS-Touch Access listings on the go searching by map, criteria, or MLSListings number! Stay current with listing information and status changes without having to return to the office. This mobile application focuses on your specific geography and provides you with inventory or Hot Sheet data. Be prepared to show your clients […]

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CEO’s Message: PII is the New Business Challenge for Us All

No matter what the business or organization, we are all facing a new level of responsibility in protecting the personally identifiable information, (PII) that we gather, hold, and allow access to in the name of doing business. But first; what is PII? To put it simply, it is all information that can be used on […]

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Chairman’s Message: Handling the Emotionally Attached Seller

One of the most common challenges we run into as real estate professionals are sellers who are so emotionally attached to their homes that they can’t make reasonable decisions in the transaction process. Some of the things we hear most often: I put a lot of money into building this music room, wine cellar (or […]

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May Featured Class: Paragon 201 — Beyond the Basics

Paragon for Power Build upon the skills learned in the Paragon 101 class with a focus on searching with maps, customizing data results to meet your specific needs, and communicating your findings to your client. Learn to customize your portal via the CollabCenter, update saved searches and auto emails, and utilize Hotsheets to see activity […]

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CEO’s Message: Everything New Is New Again in Real Estate

Somewhere in a virtual analogy between online dating and fixer upper, we find the new worlds of real estate transactions. It’s time to pay attention! There are emerging business models to keep an eye on. They represent the extremes of the industry today; ibuyers, isellers, and then, non-commissioned, highly-compensated agents. The real estate world is […]

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Chairman’s Message: Working with the Educated – Or Overeducated – Home Buyer

The Internet has done the world a lot of favors when it comes to making information readily available at our fingertips, but it can be a cautionary tale when it comes to working with buyers who come to the table often knowing as much as you do. Owing to the internet, today’s buyer frequently comes […]

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