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Chairman’s Message: The Cyber Crime Target on Real Estate’s Back

Until a year ago, it was easy to dismiss high-profile cyber attacks when they were hitting Hollywood studios, large corporations, and foreign entities. But with the recent Equifax hack affecting 143 million regular citizens, this issue may have finally captured the attention of individuals and businesses storing and sharing personal, or confidential, information. Data is […]

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CEO’s Message: Personas…An Effective Asset in the Communications and Marketing Tool Box

For much of the past 50 years, the focus of the American real estate industry with respect to the various personalities involved in the real estate transaction was not the consumer, buyer or seller but rather the agent. From a literary perspective, this interesting focus was skillfully portrayed by the personality of Willy Loman, the […]

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Matrix Has Remodeled

Matrix now has a new, more professional look. While the core functionality and how you search remains the same, some new features will allow you to experience Matrix as never before. This latest version now makes it faster and easier to deliver more professional-looking results to your clients. What’s New in Matrix 7.0? STUNNING NEW […]

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Touch the New MLS Mobile App

MLSListings is proud to introduce MLS-Touch, a new mobile app that allows you to take the MLS with you into the field. It’s like having a user-friendly version of Matrix with built-in client communication features in your pocket. SHARE MLSLISTINGS MOBILE WITH YOUR CLIENTS! Easily connect with your clients to take advantage of all the slick […]

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CEO’s Message: Are You Prepared to Deal with the iBuyer?

iBuying is the term recently coined to define real estate transactions in which homeowners bypass traditional listing and sales practices electing instead to sell their homes and receive both cash from a third party investor and an accelerated closing schedule. Over the past few months, the iBuyer phenomenon has made significant advancements as organizations such […]

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Chairman’s Message: Deciphering Data Definitions and Differences

Finding, accessing, and using real estate data may seem like a daunting task, yet it’s the most vital resource we have. Trying to determine what data is relevant for your needs, which sources are the best starting place, and how to make heads or tails of the data can be overwhelming. Wouldn’t it be great […]

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September Featured Class: Listing Management — If You Can’t List It, You Can’t Sell It

Listings are hard to come by so when you do get them, it’s important that you know how to add them to the MLS correctly. This course will teach you how to add and update your listings on the MLSListings platform. You will also get a refresher on how to stay out of Compliance trouble […]

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CEO’s Message: Are You Tracking the Storm?

Summer means many things to many folks in our society. For school teachers, it is time off from work and an opportunity to pursue other interests. For those in agriculture, it is a time to monitor crops as they grow to a successful harvest in the fall. For socialites, it is a time to switch […]

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Chairman’s Message: To Stage or Not to Stage — That is the Question

Staging a home may seem like a standard practice when preparing to list a property for sale. But with the speed in which properties are flying off the market in and around Silicon Valley, is staging worth the time and expense? Consider a recent online survey by a well-known portal, that finds one out of […]

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July Featured Class: The Science of Open House

The traditional open house is your opportunity to meet face-to-face with prospective buyers. Many agents completely gloss over this important marketing opportunity. Not you though. After completing this course, you will know how to how to create detailed neighborhood reports, market statistics, and branded client-facing materials. In other words, you will learn the science behind […]

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