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CEO’s Message: Mergers, Consolidations and Data Access Create a Complicated Tale

Remember the nursery rhyme about the house that Jack built? It’s what’s called a cumulative tale that links things and people directly and indirectly, showing their connection.   That tossed the dog that worried the cat That killed the rat that ate the malt That lay in the house that Jack built.   As our […]

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Chairman’s Message: Personal Contact Wins the Day over Email Efficiency

How often are you able to carve out time to talk with clients and prospects by phone or meet them for lunch or a drink? Probably not very often, which is why client relationship management (CRM) tools are so invaluable for busy real estate professionals. These systems do much more than store your contacts in […]

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MLSListings TIPS

❶ Being broker authorized is the key! We often receive customer service inquiriesrequesting listing changes or other types of assistance from office personnel that are not registered as assistants or MLS subscribers. This ties our hands. Here’s why: Our MLS team can only support broker-authorized persons that want to make a change or correction to […]

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November Featured Class: How Do I — Find My Next Listing

Targeting Neighborhoods to Maximize Marketing Dollars Need help finding listings? Did you know that combining the power of Matrix and Realist can help you with that? This course will teach you to understand where buyers are purchasing homes and in what price range they are purchasing most often. You will then be able to identify […]

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CEO’s Message: An MLSListings Subscriber Benefit

This is an interesting time in what many are calling a transitioning market. Longer days on market and slower sales are unusual for us, and when this occurs over several months, it signals a change. With news stories and neighborhood chatter, your clients will look to you for guidance. This is a perfect time to […]

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Chairman’s Message: Preparation Tips for the Client Interview

What’s your pitch? When it comes to the listing presentation to a prospective seller, it can be all over the map. Some choose a more formal presentation using their laptop or tablet to walk through a PowerPoint deck of market statistics and projections, while others show up with a legal pad and pen and simply […]

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Remember the California Association of REALTORS® EXPO?

They’ve amped it up, made it bigger and better, and reimagined the conference experience. Welcome to REimagine!, the biggest California real estate event. This new event is packed with endless networking opportunities, impactful lessons, and fun experiences around every corner. Ignite your business with 30 inspirational and motivational TED Talk style presentations, crush goals with […]

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Prioritizing Realtor Safety

A realtor in Tampa Bay was nearly raped while showing a home but escaped after telling the male suspect that the homeowners were expected shortly.  An Arkansas real estate agent was murdered while showing a property to a man posing as a prospective buyer.  An agent in Des Moines, Iowa, received a call threatening her […]

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Rules! Forget the Old Saying That Rules Are Meant to Be Broken.

These rules must be followed, of course, and although no one likes rules, they do serve a general purpose of keeping the practice of real estate organized and in alignment with NAR and CAR. .  This rules update is also important because it helps to keep the MLS data timely, accurate and cooperative. When required, […]

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October Featured Class: How Do I — Find and Build Statistics

Market Intelligence Made Simple Market intelligence is defined as the information relevant to a company’s business environment, gathered and analyzed specifically for the purpose of accurate and confident decision-making. Clients look to you to be the market expert. This course will show you how to mine rich MLS data to gather and be able to […]

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