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Chairman’s Message: Getting into a Real Estate State of Mind

I’ve always been inspired by the quote, “Make a customer, not a sale.”   My career began in corporate finance. Our work involved managing funding sources, the capital structure of a corporation, allocating resources and increasing value to shareholders. I carry those skills into my client meetings today as a real estate professional. As brokers […]

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Payment History Makes Tax Preparation Less Taxing

For most people, preparing taxes falls on the unpleasantness scale somewhere around getting a root canal, assembling IKEA furniture, or waiting in line at the DMV. MLSListings understands. That’s why we made tax preparation a little more palatable with our new Payment History feature. Clicking “Payment History” in the “Pay My Bill” tab enables active […]

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Paragon Update Enhances Collaboration Center, Driving Directions

Paragon recently released a product update (5.68), which included enhancements to its Collaboration Center and the integration of Google Maps with its Driving Directions. MLSListings worked with Paragon to make this release as seamless and simple for you as possible. COLLABORATION CENTER ENHANCEMENTS Paragon’s Collaboration Center was a primary focus for this release. As the […]

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CEO’s Message: Harnessing the Power of Technology

It’s easier said than done.  Living in the epicenter of the tech world, how do you hone in on the technology that actually yields a benefit? We all know what a competitive marketplace real estate is in the Bay Area. As a real estate professional, you must constantly look for ways to grow or gain […]

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Chairman’s Message: A Practical Approach to Assessing Business Productivity

Taking stock at this time of year for the events and milestones that happened in 2018? While you’re at it, take time to evaluate your productivity and business outcomes. It’s an exercise we all should do at the end of a calendar year as part of running a business. It’s impossible to know the true […]

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New Aculist Page Makes Requesting Market Data Free and Easy

In this transitioning market, your clients and prospects look to you as a trusted advisor. Aculist reports help you to be that advisor. We have simplified the search for local market reports. As an MLSListings subscriber you can order 3 free Aculist reports every month – and it just got easier. A single click on […]

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Coming Soon! Remine

      A new way to impress your clients, buying or selling! Remine is a new farming and MLS search tool that takes you to the next level. Find out where the next listing will be View home equity estimates Search schools, places and people                   […]

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March Featured Class: How Do I — Prepare for an Open House

The Science of an Open House The conventional Open House is your opportunity to meet face-to-face with prospective buyers. Many agents completely gloss over this important marketing opportunity. In this course you will learn how to create detailed neighborhood reports, market statistics, and brand client-facing materials. In other words, you will learn the science behind […]

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February Featured Class: Listing Management — The Essentials

If You Can’t List It, You Can’t Sell It Listings are hard to come by so when you do get them, it’s important that you know how to add them to the MLS correctly. This course will teach you how to add and update your listings on the MLSListings platform. You will also get a […]

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CEO’s Message: 2018 — A Year of Surprises

Several California regions reported extended days on market and fewer multiple offers. Is it a cooling off or a pause? Our real estate data changes were not as dramatic as SoCal, and yet our market tremors received national attention. We saw headliner dips in closed sales alongside increasing available inventory, the likes of which we’ve […]

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