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Chairman’s Message: Three Strategies for Managing Tech Overload

Quincy Virgilio: MLSListings Inc 2015 Chairman

Quincy Virgilio: MLSListings Inc 2016 Chairman

“There’s an app for that.” We’ve all heard the familiar saying that highlights the over-abundance of technology available for virtually anything. It certainly holds true for the real estate industry. Like many of you, I find that it’s virtually impossible to stay on top of the current and emerging technology. That’s why I would like to share with you some of the strategies that I’ve found successful for managing tech overload.

STRATEGY 1 – FOCUS ON THE ESSENTIALS

It helps to break down tech into the essentials. In my business it boils down to a contact management system, a transaction management system, and a mobile app.

Contact Management System
A good contact management program is arguably the most important tool any broker or agent can have. The relationships that are established with clients, prospects, and referral sources must be constantly nurtured. Today’s sophisticated systems can do everything from categorizing your contacts as “potential for transaction” or “referral,” to sending you a list of people to contact each day via phone or email. In my practice we use Top Producer, but whichever program you choose, it’s important to use it every day. You will find that it keeps your business development efforts front and center – and simply having that daily reminder can keep you accountable when transactional responsibilities divert your attention.

Transaction Management System
Just as automating how you manage your database of contacts is essential, so is finding a system for managing the real estate transaction flow and the associated documents you use. We use Transaction Point, which helps manage the process every step of the way, including the disclosures and reports that accompany the process. The system supports a paperless transaction, manages the timeline with due dates inserted, and is shareable. In addition to the agent or broker, buyers and sellers can view information and documents on the platform so this resource is available to everyone involved in the transaction at all times. Another helpful platform is zipLogix, which includes zipForm, the official forms software of NAR. It’s not about finding the best system but finding the system that will best integrate with your personal work style and the needs of your business.

A Word About Mobile
The good and bad news about mobile is there’s a solution for everyone’s needs and work styles. One of the very best is Homesnap Pro, which keeps you connected to a variety of essential features, including the ability to:

  • Simply take a photo of a home to see key property information
  • Access confidential, agent-only listing information, including private remarks, disclosures, commission splits, and more
  • Create CMAs reports on the spot

Another powerful tool is Realtors Property Resource (RPR) which also offers a mobile app. RPR puts all the available data on a property at your fingertips and it has search capabilities for everything from public records to mortgage history and school zones.

Both of these resources are provided to you as a free benefit with your MLSListings subscription.

STRATEGY 2 – CHANNEL YOUR ENERGY

Today’s technology for real estate is much like a buffet. Don’t get overwhelmed or over-indulge, lest you find yourself walking away from the table swearing never to eat again. You don’t have to know everything about every single program or app that’s out in the marketplace. Simply choose a few solid tools that cover important aspects of your business, get smart about them, and use them every day.

STRATEGY 3 – CLICK TO HELP YOURSELF

MLSListings offers many free and discounted vendor products to help you start and grow your business. In addition, every month they offer numerous free classes to help you learn to use the core products to be successful in your business. Both are just a click away:

I can tell you from experience very few MLSs provide that level of hands-on training and support. I encourage you to take advantage of it.

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